"Google CEO Larry Page trotted out an impressive statistic during last week’s quarterly earnings call: Google now has 90 million users, double what it had three months ago. Even better, 60 percent of those users are engaged daily, and 80 percent weekly. But those users aren’t necessarily engaging with Google . Any action taken during a logged-in Google session—whether it be searching the Internet, checking Gmail or using Google Docs—counts as engagement under the statistic Page used. Google has refused requests from journalists and interested bystanders to reveal exactly what percentage of those 90 million signed-up Google users actually view Plus content each day, week or month. Instead, Google is arguing that it doesn’t matter: Google is so integrated into the overall experience that what matters is the number of users interacting with any Google site. Combined with other steps Google has taken to integrate Plus into search results and other Google properties, the message is clear: Eventually, Google Plus will just be there whether you want it or not."
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Google doubles Plus membership with brute-force signup process
I guess it’s easy to brag about numbers when you force people to use your service, and lie about “engagement” by counting “checking your email.”
