So why don’t more privacy-craving consumers read the privacy policies of the apps they use?
The overwhelming answer is they’re just too long. The longest privacy policies among the top 1,000 websites would take around 45 minutes to read. The average policy takes around 10 minutes to read.
And while most of the websites (72%, in fact) allow users to opt out of tracking mechanisms, around 40% require their users to take a few extra clicks to the Network Advertising Initiative’s website to opt out.