Smartphones have finally become the norm. According to a new poll from Pew, 46% of Americans have a smartphone, compared to 41% who “own a cell phone that is not a smartphone.” Only 35% of Americans owned smartphones as of May 2011 and, back then, smartphone ownership still lagged behind ownership of feature phones by 13%.
New data from Nielsen released this morning takes a look at the typical U.S. smartphone user, specifically their age and income, as well as the penetration of smartphones into various demographic groups. Data like this can help developers, publishers and advertisers better understand who owns a smartphone, but it can also help to determine if the devices are successfully penetrating the low-end income brackets thanks to lower price points.
The answer to that latter question is yes: even those making less than $15,000 per year are likely to have a smartphone – but only if they’re young. Over half (56%) of this income bracket are smartphone owners, when aged 18-24. In the 25-34 age group, 43% of those at this income level are making room for a smartphone in their limited budgets. In the more pragmatic 35-44 age group, 31% of those making under $15,000 own a smartphone.
"Colleges say they’re seeing more students on campus with psychiatric illnesses. About 11.6% of college students were diagnosed or treated for anxiety in the last year, and 10.7% were diagnosed or treated for depression, according to a survey of more than 100,000 students at 129 schools conducted by the American College Health Association."
"Nine out of 10 college students say they use Facebook for social purposes, like writing status updates and posting pictures. And the majority, 58 percent, say they feel comfortable using it to connect with other students to discuss homework assignments and exams. One out of four students even went so far as to say they think Facebook is “valuable” or “extremely valuable” to their academic success."
There was more data transmitted over the Internet in 2010 than the entire history of the Internet through 2009.
Now the transfer of data over the Internet is growing faster than ever, said Vice President of Intel’s Architecture Group Kirk Skaugen during the Web 2.0 Summit in San Francisco. He also explained how infrastructure is scaling with the increasing transfer of data.
Skaugen said although there are currently 4 billion connected devices around the world, Intel expects that number to increase to 15 billion by 2015 and 50 billion by 2020.